Impact of K-pop Fan Engagement on Informal English Proficiency among Pakistani Gen Z

https://doi.org/10.5281/zenodo.17150457

Abstract

This study examines the role of K-pop fandom in enhancing informal English proficiency among Pakistani Gen Z learners. Adopting a mixed-methods approach with surveys and interviews of fans aged 14–21, the research investigates vocabulary development, conversational fluency, and confidence. Findings reveal that digitally mediated fan communities function as informal learning spaces, reducing language anxiety and fostering cross-cultural communication. The results highlight the pedagogical potential of fandom-based engagement in promoting language acquisition beyond formal classrooms.