The Role of the Media in Shaping Public Opinion: An In-depth Analysis
Hassan Iqbal
PU Lahore
Keywords: Media, Public Opinion, Influence, Agenda-setting, Framing, Audience Reception, Social Perception
Abstract
The media stands as a powerful force in modern society, wielding significant influence in shaping public opinion and perceptions. This scholarly article delves into the multifaceted role of the media in shaping public opinion, exploring its mechanisms, impact, and ethical considerations. By examining the interplay between media content, agenda-setting, framing, and audience reception, this paper elucidates the complexities of how the media shapes public attitudes, beliefs, and behaviors across diverse societal issues.
