Examining the Impact of Social Media on Social Interaction Patterns

Prof. Hassan Ali

Department of Comparative Literature, Punjab University, Lahore

Keywords: Social media, social interaction, online communication, social ties, emotional well-being, digital age, virtual communities, social networks, technology and society


The rise of social media has fundamentally reshaped the way we interact, raising questions about its impact on traditional social interaction patterns. This article explores the complex relationship between social media and social interaction, examining its potential to both enhance and diminish face-to-face connection, build and weaken social ties, and shape individual and group dynamics. Drawing on recent research and theoretical frameworks, it analyzes the multifaceted consequences of social media use on various aspects of social interaction, from communication practices to emotional well-being, and highlights the need for further investigation into this evolving phenomenon.