Constructing Linguistic Identity Through Algorithm: An Investigation into Language Use on Social Media Platforms

Abstract

Before digital communication took over, some of its best features were its theatricality, political nuance, and the way language could change. Social media sites like Facebook, Twitter, Instagram, and TikTok have changed the way we interact with each other, how we see ourselves, and how our groups work. The objective of this research is to examine the intricate network of power dynamics present in online discourse and the utilization of language. The study examines the relationship between language and society. This study examines the function of code-switching, viral slang, memes, emojis, and hashtags in promoting online resistance, identity formation, and social critique. The study specifically examines the ramifications of these factors. Utilizing frameworks such as Critical Discourse Analysis (CDA) and Sociolinguistic Identity Theory  The objective of this study is to address a deficiency in the current literature by illustrating how online language both mirrors and transforms social power dynamics and belief systems. It   contends that social media platforms represent a sociolinguistic space characterized by perpetual transformation, wherein language governs, exchanges, and transcends power dynamics. Besides, it finds that social media discourses are important site to disseminate power relation among the users.