Influence of Korean Language on The Undergraduate Students of Quaid-E-Azam University, Islamabad

Abstract

This study investigates the influence of Korean language on students of Quaid-e-Azam University Islamabad through the lens of Phillipson’s theory, linguistic imperialism which states the idea that the dominance of a powerful language is not accidental or neutral. But It is linked to political, economic, and cultural power, and it often marginalizes local or less powerful languages., Phillipson 1992. Focusing on the role of Korean media such as K-pop, K-dramas, and social media in shaping language attitudes and practices of the students of Quaid-e-Azam University Islamabad. Data were collected from 44 students through a questionnaire comprising of open and close-ended questions. Quantitative analysis indicated minimal exposure to Korean language courses and media, with 95% of students never taking a course and 56% rarely consuming Korean content. Similarly, 84% reported never using Korean words in daily communication, and 90% noted no impact on academic writing or speaking. Qualitative thematic analysis revealed six themes, highlighting that engagement with Korean is primarily entertainment-driven and indirect. Overall, findings demonstrate that while Korean culture is visible to students of Quaid-e-Azam University its linguistic influence remains limited.