Visionary Discourse in Leadership: Analyzing Imran Khan’s International Media Interviews Through Linguistic Benchmarks of Vision Communication

Abstract

Leadership communication, particularly visionary discourse, is crucial for articulating aspirational goals and mobilizing collective action. This study examines the international media interviews of Imran Khan, the former Prime Minister of Pakistan, to evaluate his effectiveness in communicating a transformative vision for Pakistan on a global stage. Using Martin’s (2011) framework, which emphasizes clarity, vivid imagery, emotional resonance, and motivational language, the research analyzes three interviews with leading outlets such as BBC, CNN, and Al Jazeera. The findings reveal Khan’s strengths in inspiring hope and evoking emotion but highlight limitations in strategic clarity and prioritization, particularly in addressing complex challenges. By employing a discourse-analytical approach, this study contributes to the underexplored domain of visionary leadership in the Global South and underscores the significance of rhetorical strategies in shaping global perceptions of emerging economies. The research offers valuable insights for leaders seeking to balance aspirational rhetoric with actionable solutions in a globalized context.

Keywords- Visionary Discourse Leadership,  Imran Khan’s International Media Interviews,   Linguistic Benchmarks of Vision Communication