THE INFLUENCE OF SOCIAL MEDIA ON STUDENTS' ACADEMIC PERFORMANCE AND ENGLISH COMMUNICATION SKILLS

Abstract

Social Media has made revolutionary changes making both positive and negative Impacts. The study also examines how social media can be used to aid English language learning by facilitating students' communication skills, vocabulary development, pronunciation, and language proficiency. It also explores how digital platforms can support collaborative learning and authentic exposure to English, allowing students to build their listening, speaking, reading and writing proficiency. The study aims to investigate the influence of Social Media on students' academic performance and to examine the role of social media in developing students' English communication skills. The data has gathered 94 responses from the university students of Nawabshah. Using the Google form as primary research tool. The questionnaire included close-ended questions. The researcher analyzed the participants responses, focusing on the influence of Social Media on students' academic performance and English Communication Skills. The finding of the research reveals that students spend quality time on Social Media and get numerous benefits from it. It is biggest source of communication and plays vital role in the development of students' skills. The findings further indicate that the purposeful use of social media can serve as an effective supplementary resource for English language learning and the development of communication skills among students.  Moreover, the result shows that Social Media has bad side as it spreads the rumors however, students’ academic performance is not affected with its usage.