Exploring the Role of Visual Semiotics Analysis in Digital Communication for Ideological Purposes; A Study of Memes and Emojis

Abstract

The study aims to explore the role of visual semiotics in digital communication by focusing on the use of memes and emojis as crucial elements for ideological maintenance in modern digital space. A digital platform continue to dominate communication, emojis and means have evolved into essential tools for expressing and perpetuating ideological beliefs, social commentary and political stance. Using semiotic analysis as its methodological function, the research examines how these visual elements function to convey meaning, create emotional connections, and influence social perceptions in online interactions. Through analyzing the content from social media platform and text messaging, the study investigates how emojis and memes serve as an emotional expression by maintaining cultural and political ideologies. The research is qualitative in approach by taking its theoretical paradigm from discourse analysis underpinnings in the way of purpose sampling technique. The research delves into the process by which these visual symbols interact with language to reinforce or challenge dominant societal norms political messages. Furthermore, it explores how emojis and memes contribute to identify formation and group dynamics, fostering communities that share ideological perspectives. The findings highlight that emojis and memes serve as condensed, highly shareable forms of communication that maintain and shape ideological discourse, making them pivotal in the construction of digital ideological identities and the preparation of cultural narratives. The findings highlights that emojis and memes serve as  condensed highly shareable forms of communication that maintain and shape ideological discourse , making them pivotal in construction of digital identities and the perpetuation of cultural narratives. Finally, this study emphasizes the transformative power of visual semiotics in contemporary communication strategies, especially in how visual signs contribute to ideological maintenance with digital platforms.

Keywords: Visual Semiotics, Digital Communication, Ideological Maintenance, Identity Formation, Political Discourse and Social Media.